Most of us want to reduce our carbon footprint and are looking at ways to reduce waste and our impact on the environment. This extends to petcare and looking for sustainable products we can use with our cats.
Cat litter was invented by Edward Lowe in 1947, before then, cats either eliminated outside or if they had to stay indoors, sand and ash was used (imagine the mess). Lowe’s neighbour (or acquaintance), Kay Draper asked Ken if he had any good absorbents for cat waste and Lowe gave her Fuller’s earth, which she found worked better than sand and ash. Ken launched “Kitty Litter”, which he initially gave to pet shops and handed out at pet shows before setting up a network of distributors to launch the product nationally.